More than Infotainment: Populist Newsfluencers’ Participatory and Global Audiences

Hannah Artman

doi:10.5294/pacla.2026.29.s1.3

Autores/as

Hannah Artman Autor/a University of Missouri https://orcid.org/0000-0002-2889-323X

DOI:

https://doi.org/10.5294/pacla.2026.29.s1.3

Palabras clave:

Populismo, influenciadores, infoentretenimiento, YouTube, audiencias

Resumen

El presente estudio considera el papel de las audiencias activas como un componente crucial del infoentretenimiento actual. El estudio examina a tres influenciadores de distintos países y de ideologías políticas, describe las prácticas que promueven estos creadores y sus movimientos políticos, y demuestra el potencial de difundir narrativas dañinas sin consecuencias. Asimismo, considera este tipo de programación una herramienta utilizada por actores políticos populistas, dado el papel central de las audiencias en su producción. Los tres ejemplos presentados aquí ofrecen un análisis profundo de las prácticas de los influenciadores, que cambian constantemente y pueden trascender fronteras internacionales e ideológicas, lo que se traduce en un mayor potencial para hacer crecer su red, pero también en la polarización política.

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