Engagement e conteúdo em vídeos sobre a aplicação de online dating Tinder no YouTube

Rita Sepúlveda

doi:10.5294/pacla.2021.24.4.6

Autores/as

Rita Sepúlveda Autor/a Instituto Universitário de Lisboa (ISCTE-IUL), Centro de Investigação e Estudos de Sociologia https://orcid.org/0000-0003-4348-5637

DOI:

https://doi.org/10.5294/pacla.2021.24.4.6

Palabras clave:

Telefone inteligente, comunicação, online dating, Tinder, YouTube, vídeos

Resumen

Las soluciones de online dating se han diversificado y aumentado en número de usuarios, potenciadas principalmente por aplicativos móviles. Entre estas, el aplicativo Tinder ha sido objeto de atención por la prensa generalista y de estudio por la academia, debido a un conjunto de atributos distintivos que han levantado varias cuestiones. Esta investigación plantea un enfoque metodológico en el sentido de comprender qué narraciones relativas al aplicativo y a sus usuarios se diseminan en el YouTube, el que se ha develado una plataforma importante en la diseminación de narraciones acerca de diversas temáticas, lo que permite el compartir de contenido propio. Para tal, y con recurso a métodos digitales, se realizó un análisis cuantitativo y cualitativo de los videos en el YouTube más influenciadores sobre el Tinder. Los resultados evidencian que estos retrataban fases del proceso de online dating, como la de creación del perfil, la de correspondencia y la de descubierta, con reflexiones sobre las controversias asociadas con el aplicativo y sosteniéndolas. La creación de los videos era, mayormente, impulsada por la curiosidad sobre el Tinder y como objeto para crear contenido atractivo para el público.

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Biografía del autor/a

Rita Sepúlveda, Instituto Universitário de Lisboa (ISCTE-IUL), Centro de Investigação e Estudos de Sociologia

Doutoranda em Ciências da Comunicação

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