Engagement y contenido en videos sobre el aplicativo de citas Tinder en YouTube

Autores/as

DOI:

https://doi.org/10.5294/pacla.2021.24.4.6

Palabras clave:

Telefone inteligente, comunicação, online dating, Tinder, YouTube, vídeos

Resumen

Las soluciones de online dating se han diversificado y aumentado en número de usuarios, potenciadas principalmente por aplicativos móviles. Entre estas, el aplicativo Tinder ha sido objeto de atención por la prensa generalista y de estudio por la academia, debido a un conjunto de atributos distintivos que han levantado varias cuestiones. Esta investigación plantea un enfoque metodológico en el sentido de comprender qué narraciones relativas al aplicativo y a sus usuarios se diseminan en el YouTube, el que se ha develado una plataforma importante en la diseminación de narraciones acerca de diversas temáticas, lo que permite el compartir de contenido propio. Para tal, y con recurso a métodos digitales, se realizó un análisis cuantitativo y cualitativo de los videos en el YouTube más influenciadores sobre el Tinder. Los resultados evidencian que estos retrataban fases del proceso de online dating, como la de creación del perfil, la de correspondencia y la de descubierta, con reflexiones sobre las controversias asociadas con el aplicativo y sosteniéndolas. La creación de los videos era, mayormente, impulsada por la curiosidad sobre el Tinder y como objeto para crear contenido atractivo para el público.

Descargas

Los datos de descargas todavía no están disponibles.

Biografía del autor/a

Rita Sepúlveda, Instituto Universitário de Lisboa (ISCTE-IUL), Centro de Investigação e Estudos de Sociologia

Doutoranda em Ciências da Comunicação

Citas

Albury, K., Burgess, J., Light, B., Race, K. e Wilken, R. (2017). Data cultures of mobile dating and hook-up apps: Emerging issues for critical social science research. Big Data & Society, 4(2), 1-11. DOI: https://doi.org/10.1177/2053951717720950

Boyatzis, R. E. (1998). Transforming qualitative information: Thematic analysis and code development. Thousand Oaks: Sage.

Braun, V. e Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77-101. DOI: https://doi.org/10.1191/1478088706qp063oa

Burgess, J. e Matamoros-Fernández, A. (2016). Mapping sociocultural controversies across digital media platforms: One week of #gamergate on Twitter, YouTube, and Tumblr. Communication Research and Practice, 2(1), 79-96. DOI: https://doi.org/10.1177/2056305116641976

David, G. e Cambre, C. (2016). Screened intimacies: Tinder and the Swipe Logic. Social Media & Society, 2(2), 1-11. DOI: https://doi.org/10.1177/ 2056305116641976

Dobele, A., Lindgreen, A., Beverland, M., Vanhamme, J. e Wijk, R. (2007). Why pass on viral messages? Because they connect emotionally. Business Horizons, 50, 291-304. DOI: https://doi.org/10.1016/j.bushor.2007.01.004

Duguay, S. (2016). Dressing up Tinderella: Interrogating authenticity claims on the mobile dating app Tinder. Information, Communication and Society, 20(3), 1- 17. DOI: https://doi.org/10.1080/1369118X.2016.1168471

Finkel, E. J., Eastwick, P. W., Karney, B. R., Reis, H. T. e Sprecher, S. (2012). Online dating: A critical analysis from the perspective of psychological science. Psychological Science in the Public Interest, 13, 3-66. DOI: https://doi.org/10.1177/1529100612436522

Hammer, L. (2018, agosto, 23). Modularity. Recuperado de: https://github.com/gephi/gephi/wiki/Modularity

Heino, R., Ellison, N. e Gibbs, Jennifer. (2010). Relationshopping: Investigating the market metaphor in online dating. Journal of Social and Personal Relationships, 27, 427-447. DOI: https://doi.org/10.1177/0265407510361614

Hess, A. e Flores, C. (2016). Simply more than swiping left: A critical analysis of toxic masculine performances on Tinder Nightmares. New Media & Society, 20(3), 1085-1102. DOI: https://doi.org/10.1177/1461444816681540

Hetsroni, A., Tuncez, M. e Özdemir, M. (2019). Stereotypical gender attributions across sexual orientations on Tinder: Evidence from Turkey. Em: A. Hetsroni e M. Tuncez (eds.), It happened on tinder. Reflections and studies on internet-infused dating (pp. 47-62). Amsterdam: Institute of Network Cultures. DOI: https://doi.org/10.36941/mjss-2020-0002

Heymann, S. (2015, 1 março). Betweenness Centrality. Recuperado de: https://github.com/gephi/gephi/wiki/Betweenness-Centrality

Iqbal, M. (2019, 27 fevereiro). Tinder Revenue and Usage Statistics (2018). Recuperado de: https://www.businessofapps.com/data/tinder-statistics/

LeFebvre, L. (2017). Swiping me off my feet: Explicating relationship initiation on Tinder. Journal of Social and Personal Relationships, 35(9), 1205-1229. DOI: https://doi.org/10.1177/0265407517706419

Lievrouw, L. (2012). The next decade in internet time. Information, Communication & Society, 15(5), 616-638. DOI: https://doi.org/10.1080/1369118X.2012.675691

Lopes, M. e Vogel, C. (2019). Gender differences in online dating experiences. Em: A. Hetsroni e M. Tuncez (eds.), It happened on tinder. Reflections and studies on internet-infused dating (pp. 31-47). Amsterdam: Institute of Network Cultures.

Markowitz, D., Hancock, J. e Tong, S. (2018). Interpersonal dynamics in online dating. Em: Z. Papacharissi (ed.), A Networked self and love (pp. 50-61). Nova York: Routledge. DOI: https://doi.org/10.4324/9781315193472-4

Moe, H. (2019). Comparing platform “ranking cultures” across languages: The case of Islam on YouTube in Scandinavia. Social Media + Society, 1-10. DOI: https://doi.org/10.1177/2056305118817038

Omena, J. J. (2019). Métodos Digitais: teoria-prática-crítica. Lisboa: Instituto de Comunicação da Nova.

Orosz, G., Tóth-Király, I., Bőthe, B. e Melher, D. (2016). Too many swipes for today: The development of the Problematic Tinder Use Scale (PTUS). Journal of Behavioral Addictions, 5(3), 518-523. DOI: https://doi.org/10.1556/2006.5.2016.016

Porter, L. e Golan, G. J. (2006). From subservient chickens to brawny men: A comparison of viral advertising to television advertising. Journal of Interactive Advertising, 6(2), 26-33. DOI: https://doi.org/10.1080/15252019.2006.10722116

Ranzini, G. e Lutz, C. (2017). Love at first swipe? Explaining Tinder self-presentation and motives. Mobile Media and Communication, 5(1), 80-101. DOI: https://doi.org/10.1177/2050157916664559

Rieder, B. (2015). YouTube data tools. Computer software. Recuperado de: https://tools.digitalmethods.net/netvizz/youtube/

Rieder, B., Matamoros-Fernández, A. e Coromina, O. (2018). From ranking algorithms to ‘ranking cultures’: Investigating the modulation of visibility in YouTube search results. Convergence: The International Journal of Research into New Media Technologies, 24(1), 50-68. DOI: https://doi.org/10.1177/1354856517736982

Segarra-Saavedra, J. e Hidalgo-Marí, T. (2018). Viralidade e interacción. Análisis del engagement de los diez anúncios más vistos en YouTube en España en 2016. Ícono 14, 16(1), 47-71. DOI: https://doi.org/10.7195/ri14.v16i1.1069

Sepúlveda, R. e Vieira, J. (2019a). Lógicas de funcionamento do Tinder. Uma análise da aplicação e das perceções dos utilizadores. Teknokultura, 16(1), 75-91. DOI: https://doi.org/10.5209/TEKN.62054

Sepúlveda, R. e Vieira, J. (2019b). Representações da aplicação online dating Tinder na imprensa escrita portuguesa. Estudos em Comunicação, 29, 1-20.

Statista. (2019). Online Dating — worldwide: Statista Market Forecast. Recuperado de: http://www.statista.com/outlook/372/100/online-dating/worldwide

Sumter, S., Vandenbosch, L. e Ligtenberg, L. (2016). Love me Tinder: Untangling emerging adults’ motivations for using the dating application Tinder. Telematics and Informatics, 34(1), 67-78. DOI: https://doi.org/10.1016/j.tele.2016.04.009

Timmermans, E. e De Caluwé, E. (2017). Development and validation of the Tinder motives Scale (TMS), Computers in Human Behavior, 20, 341-350. DOI: https://doi.org/10.1016/j.chb.2017.01.028

Timmermans, E., De Caluwé, E. e Alexopoulos, C. (2018). Why are you cheating on Tinder? Exploring users’ motives and (dark) personality traits. Computers in Human Behavior, 89, 129-139. DOI: https://doi.org/10.1016/j.chb.2018.07.040

Tinder. (s. d). O que é o Tinder. Recuperado de: http://www.help.tinder.com/hc/pt/articles/115004647686-O-que-%C3%A9-o-Tinder-

Turkle, S. (2015). Reclaiming Conversation: The power of talk in a digital age. Nova York: Penguin.

Vieira, J. e Sepúlveda, R. (2017). A autoapresentação dos portugueses na plataforma de online dating Tinder. Observatorio. (OBS*), 11(3), 153-185. DOI: https://doi.org/10.15847/obsOBS11320171150

Vollmer, C. e Precourt, G. (2008). Always on: Advertising, Marketing, and media in an era of consumer control. Nova York, NY: McGraw-Hill Professional.

Ward, J. (2016). What are you doing on Tinder? Impression management on a matchmaking mobile app. Information, Communication and Society, 20(11), 1644-1659. DOI: https://doi.org/10.1080/1369118X.2016.1252412

YouTube. (s. d). Estatísticas do YouTube. Recuperado de: www.youtube.com/about/press/

Publicado

2021-12-13

Cómo citar

Sepúlveda, R. (2021). Engagement y contenido en videos sobre el aplicativo de citas Tinder en YouTube. Palabra Clave, 24(4), e2446. https://doi.org/10.5294/pacla.2021.24.4.6

Número

Sección

Artículos