More than Infotainment: Populist Newsfluencers’ Participatory and Global Audiences

Hannah Artman

doi:10.5294/pacla.2026.29.s1.3

Autores

Hannah Artman Autor University of Missouri https://orcid.org/0000-0002-2889-323X

DOI:

https://doi.org/10.5294/pacla.2026.29.s1.3

Palavras-chave:

Populismo, influenciadores, infoentretenimento, YouTube, audiências

Resumo

Este estudo considera o papel das audiências participativas globais como um componente crucial do infoentretenimento atual. O estudo examina três influenciadores de diferentes países e ideologias políticas, descreve as práticas promovidas por esses criadores e seus movimentos políticos, e demonstra o potencial de difundir narrativas prejudiciais com reduzidos mecanismos de responsabilização. Além disso, considera esse tipo de formato de conteúdo uma ferramenta usada por atores políticos populistas, dado o papel central do público em sua produção. Os três exemplos apresentados aqui oferecem uma análise aprofundada das práticas dos influenciadores, que estão em constante mudança e podem transcender fronteiras internacionais e ideológicas, o que resulta em maior potencial para ampliar seu alcance, mas também na polarização política.

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