Periodistas y redes sociales en Chile: transformación digital y nuevas formas de visibilidad y creación de identidad

Claudia Mellado Ruiz; Auska Ovando

doi:10.5294/pacla.2021.24.2.2

Autores

Claudia Mellado Ruiz Autor Pontificia Universidad Católica de Valparaíso https://orcid.org/0000-0002-9281-1526
Auska Ovando Autor Pontificia Universidad Católica de Valparaíso https://orcid.org/0000-0001-7468-540X

DOI:

https://doi.org/10.5294/pacla.2021.24.2.2

Palavras-chave:

Jornalismo, jornalistas, redes sociais, Twitter, Instagram, Chile

Resumo

Com base numa análise de conteúdo de 1.400 contas do Twitter e do Instagram, de 792 jornalistas de meios nacionais chilenos, neste estudo, buscou-se identificar os diferentes perfis que os jornalistas dão a suas contas nas redes sociais mencionadas, descrever sua visualização e níveis de atividade, e analisar a construção de identidade que eles geram em ambas as redes. Os resultados demonstram que, embora os jornalistas chilenos tenham alta presença no mundo digital, dão uso diferenciado a cada rede, o que pode levar a diferentes estratégias de criação de identidade, bem como à emergência de novos papéis jornalísticos. Ao mesmo tempo, os achados revelam a influência que tem o tipo de meio em que os jornalistas se desempenham nos perfis, nos usos e nas identidades que emergem a partir de suas contas.

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Biografia do Autor

Claudia Mellado Ruiz, Pontificia Universidad Católica de Valparaíso

Claudia Mellado es Profesora Titular de la Escuela de Periodismo de la Pontificia Universidad Católica de Valparaíso. Su investigación se centra en el estudio de las culturas profesionales, prácticas periodísticas en nuevos medios, y estudios comparados. Actualmente, es Investigadora Responsable del proyecto Fondecyt 1180443 “Prácticas, discursos y rede nición de roles periodísticos en redes sociales: un estudio comparado en las plataformas digitales de Twitter e Instagram”, así como la Investigadora Principal del Proyecto Journalistic Role Performance, que compara las culturas periodísticas en más de 40 países (http:// www.journalisticperformance.org/).

Auska Ovando, Pontificia Universidad Católica de Valparaíso

Auska Ovando -MPhil en Sociología de la University of Cambridge- es investigadora asociada de la Escuela de Periodismo de la Pontificia Unviersidad Católica de Valparaíso. Su investigación se centra en los estudios de periodismo, los medios y la democracia.

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