Colombian Media in the XXI Century: The Re-conquest by Foreign Investment

Autores/as

  • Germán Arango-Forero Autor/a La Sabana University
  • María Fernanda Arango Autor/a La Sabana University
  • Laura Llaña Autor/a La Sabana University
  • María Carolina Serrano Autor/a La Sabana University

Palabras clave:

Colombia, foreign investment, media markets, telecommunications, multinational communication enterprises.

Resumen

DOI: 10.5294/pacla.2010.13.1.4

This paper summarizes and examines the more relevant financial investments, mergers and acquisitions carried out in the Colombian media market by major international groups during the first decade of the 21st century. In a highly unprecedented environment and within a period of only ten years, an important share of Colombia’s leading media companies passed into the hands of foreign firms that remain attracted to the country, given the size of the market, the potential for growth in the different sectors and the policies on foreign direct investment being stimulated and protected by the national government in the field of media content distribution and telecommunication service delivery. The Spanish groups Planeta, Prisa and Telefónica, and Telmex from Mexico have become the main players in this phenomenon, which is known as The Re-conquest. DOI: 10.5294/pacla.2010.13.1.4

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Biografía del autor/a

Germán Arango-Forero, La Sabana University

PhD Student. Associate professor. School of Communication. La Sabana University, Colombia. german.arango@unisabana.edu.co

María Fernanda Arango, La Sabana University

Audiovisual and Multimedia Communication student. School of Communication. La Sabana University.

Laura Llaña, La Sabana University

Audiovisual and Multimedia Communication student. School of Communication. La Sabana University.

María Carolina Serrano, La Sabana University

Chief of Internationalization and communication. International school of economic and administrative sciences. La Sabana University.

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Cómo citar

Arango-Forero, G., Arango, M. F., Llaña, L., & Serrano, M. C. (2010). Colombian Media in the XXI Century: The Re-conquest by Foreign Investment. Palabra Clave, 13(1). Recuperado a partir de https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1634

Número

Vol. 13 Núm. 1 (2010): Economía y gestión de medios

Sección

Economía y gestión de medios

Licencia

Esta revista y sus artículos se publican bajo la licencia CreativeCommons CC BY 4.0 DEED Atribución 4.0 Internacional, usted es libre de: Compartir — copiar y redistribuir el material en cualquier medio o formato para cualquier propósito, incluso comercialmente. Adaptar — remezclar, transformar y construir a partir del material para cualquier propósito, incluso comercialmente. La licencia no puede revocar estas libertades en tanto usted siga los términos de la licencia.