Influence of Advertising-Generated Mental Images on the Minds of the Child Audience According to the Nature of the Stimulus
Keywords:
Journalism, remembrance, mental images, vividness, sex (Source, Unesco Thesaurus).Abstract
The mental images generated by advertisements and commercial ads have an effect both on the memory and on eliciting responses from the public. A methodology has been used that analyzes the content of the words involved in the verbal written description of the mental images evoked through a free recall task. The findings confirm that the remembrance of the mental images in the subjects varies according to the type of stimulus presented: image, word, sound. In the same manner, a multivariate analysis of the variance also ascribes the differences to the vividness of the mental capacity of the subjects.Downloads
Download data is not yet available.
Published
2014-06-05
How to Cite
Arroyo-Almaraz, I., & García-García, F. (2014). Influence of Advertising-Generated Mental Images on the Minds of the Child Audience According to the Nature of the Stimulus. Palabra Clave, 18(1), 212–238. Retrieved from https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/4058
Issue
Section
Articles
License
1. Proposed Policy for Journals That Offer Open Access
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
