Association between Publication Time on Social Networks and Engagement: A Study of Mexican Universities

Authors

  • Gabriel Valerio Ureña Author Tecnológico de Monterrey, Escuela de Ingeniería. Monterrey, NL. México, Código Postal 64849.
  • Dagoberto José Herrera-Murillo Author Tecnológico de Monterrey, Escuela de Ingeniería. Monterrey, NL. México, Código Postal 64849.
  • María del Carmen Rodríguez-Martínez Author Universidad de Málaga (España)

Keywords:

Social network, higher education, engagement, publication time, outstanding publications, Facebook pages (Source, UNESCO Thesaurus).

Abstract

Universities are using social media increasingly as communication channels. However, not all universities seem to have a clear strategy that allows them to achieve a broader range. This study shows publication time can affect the impact of a publication. The authors compared the behavior of Fanpage managers to demonstrations of public engagement from the standpoint of their temporary activity cycles. A quantitative methodology was used, based on identifying outstanding publications among 31,590 publications by 28 Mexican universities.

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Author Biographies

Gabriel Valerio Ureña, Tecnológico de Monterrey, Escuela de Ingeniería. Monterrey, NL. México, Código Postal 64849.

Doctor. Profesor investigador en el Tecnológico de Monterrey.

Dagoberto José Herrera-Murillo, Tecnológico de Monterrey, Escuela de Ingeniería. Monterrey, NL. México, Código Postal 64849.

Asistente de investigación. Tecnológico de Monterrey, Escuela de Ingeniería. Monterrey, NL. México, Código Postal 64849.

María del Carmen Rodríguez-Martínez, Universidad de Málaga (España)

Doctora por la Universidad de Málaga (España). Profesora del Departamento de Psiquiatría y Fisioterapia de la Universidad de Málaga.

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Published

2014-01-28

How to Cite

Valerio Ureña, G., Herrera-Murillo, D. J., & Rodríguez-Martínez, M. del C. (2014). Association between Publication Time on Social Networks and Engagement: A Study of Mexican Universities. Palabra Clave, 17(3), 749–772. Retrieved from https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/3768

Issue

Vol. 17 No. 3 (2014)

Section

Articles

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