The Radio Advertising in Spain and the Socio-Demographic Profile of his Audience

Authors

  • Salvador Perelló-Oliver Author Universidad Rey Juan Carlos
  • Clara Muela-Molina Author Universidad Rey Juan Carlos

Keywords:

Radio, advertising, radio spot, audience

Abstract

A representative sample of 430 radio spots, 1,664 taking into account their broadcasting frequency, has been characterized through variables such as the type of radio station, the time slot and the kind of product that is advertised. The obtained results are projected on the socio-demographic profile of the radio audience in Spain, characterized in this case by the variables age, role, and social class.

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Author Biographies

Salvador Perelló-Oliver, Universidad Rey Juan Carlos

Universidad Rey Juan Carlos. Facultad de Ciencias de la Comunicación, Departamento de Ciencias Sociales. Profesor Titular de Universidad.

Clara Muela-Molina, Universidad Rey Juan Carlos

Universidad Rey Juan Carlos. Facultad de Ciencias de la Comunicación, Departamento de Ciencias Sociales. Profesor Titular de Universidad.

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Published

2012-05-11

How to Cite

Perelló-Oliver, S., & Muela-Molina, C. (2012). The Radio Advertising in Spain and the Socio-Demographic Profile of his Audience. Palabra Clave, 15(2). Retrieved from https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1860

Issue

Vol. 15 No. 2 (2012)

Section

Articles

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