The Phraseology in Women’s Magazines: The Cases of Para Ti and Women & Co

Authors

  • Alfredo Dillon Author Universidad Católica de Argentina

Keywords:

Journalism, press, mass communication, mass media

Abstract

The purpose of this paper is to analyze the phraseology adopted by women’s magazines in Argentina during the early 1990s, based on two cases that embody difeerent approaches: a traditional one (Para Ti) and a more feminist-oriented approach (Women & Company). The analysis focuses on stylesand personal pronouns to track the ways in which the relationship between the speaker and listener is constructed.

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Author Biography

Alfredo Dillon, Universidad Católica de Argentina

Profesor Adscripto de Literatura en la Facultad de Ciencias Sociales, Políticas y de la Comunicación de la Universidad Católica Argentina

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Published

2012-07-17

How to Cite

Dillon, A. (2012). The Phraseology in Women’s Magazines: The Cases of Para Ti and Women & Co. Palabra Clave, 15(2). Retrieved from https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1805

Issue

Vol. 15 No. 2 (2012)

Section

Articles

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