Enquadramento dos processos eleitorais: as etapas da campanha como fator moderador da presença de quadros políticos nas notícias

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Palavras-chave:

Campanha eleitoral, enquadramento, enquadramento noticioso, imprensa, televisão

Resumo

Os meios de comunicação de massa têm um papel crucial durante as campanhas eleitorais porque, ao promoverem um enquadramento particular para apresentar questões e candidatos envolvidos nas campanhas, garantem aos cidadãos o acesso ao debate político. Para analisar o enquadramento político realizado pela mídia durante a campanha eleitoral ao governo do estado de Nuevo León, no México, em 2015, foi feita uma análise de conteúdo das notícias publicadas pela televisão e pela imprensa. As descobertas permitiram detectar um uso diferente do enquadramento noticioso em ambas as mídias: enquanto o cenário do jogo estratégico dominava na televisão, a imprensa enfatizava um tratamento de conflito. Além disso, observou-se um efeito moderador das etapas da campanha no uso de diferentes enquadramentos: na televisão houve um aumento do uso do jogo e do debate estratégico e também do acordo político, enquanto a imprensa manteve a presença constante dos enquadramentos noticiosos.

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Publicado

2018-06-22

Como Citar

Muñiz, C., Saldierna, A. R., & Marañón, F. de J. (2018). Enquadramento dos processos eleitorais: as etapas da campanha como fator moderador da presença de quadros políticos nas notícias. Palabra Clave, 21(3), 740–771. Recuperado de https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/7880

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v. 21 n. 3 (2018): Comunicación Política

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Artículos

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1. Proposta de Política para Periódicos de Acesso Livre

 

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