Attack in the Form of Defense? Populist Anti-media Tactics to Avoid Being Blamed

Rui Alexandre Sousa da Costa Novais; Ângela Maria Teixiera Leite

doi:10.5294/pacla.2024.27.4.7

Autores

Rui Alexandre Sousa da Costa Novais Autor Universidade Católica Portuguesa https://orcid.org/0000-0002-0282-7234
Ângela Maria Teixiera Leite Autor Universidade Católica Portuguesa https://orcid.org/0000-0003-0560-1756

DOI:

https://doi.org/10.5294/pacla.2024.27.4.7

Palavras-chave:

Comunicação política populista de direita, evitação de culpa, estratégias discursivas defensivas antecipatórias e reativas, antielitismo, ataques contra a imprensa

Resumo

Neste artigo, explora-se a relação entre culpa e populismo, a partir da análise das estratégias de comunicação defensiva empregadas por líderes populistas de direita em seus ataques contra a mídia. O estudo se concentra em Jair Bolsonaro e conclui que o ex-presidente do Brasil fez uso de diferentes estratégias para fugir da responsabilidade por resultados negativos, enquanto culpava a mídia como um de seus alvos favoritos. O estudo exploratório baseia-se na análise qualitativa do discurso das narrativas presidenciais para esclarecer a natureza paradoxal dessas estratégias defensivas. Os resultados mostram que o estilo político de Bolsonaro envolvia a neutralização preventiva das críticas da mídia e a reação negativa a qualquer cobertura que contradissesse sua versão dos eventos e debilitasse sua autoridade.

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