Marco propositivo de relaciones entre innovación colaborativa abierta y comunicación estratégica: aplicación a un grupo de empresas de origen antioqueño

Angela Preciado-Hoyos

doi:10.5294/pacla.2020.23.2.6

Autores

Angela Preciado-Hoyos Autor Universidad de La Sabana http://orcid.org/0000-0002-0420-5471

DOI:

https://doi.org/10.5294/pacla.2020.23.2.6

Palavras-chave:

Inovação colaborativa aberta, grupos de interesse, comunicação estratégica, inovação, empresas, Colômbia

Resumo

Purposive Framework of Relations between Open Collaborative Innovation and Strategic Communication: Application to a Group of Businesses from Antioquia

Enquadramento propositivo de relações entre inovação colaborativa aberta e comunicação estratégica: aplicação a um grupo de empresas de Antioquia, Colômbia

Neste artigo é apresentado um enquadramento propositivo sobre os elementos que entram em relação em um processo de inovação colaborativa aberta com grupos de interesse, visto de uma perspectiva estratégica da comunicação. A verificação do enquadramento proposto foi feita em um grupo de oito empresas com sede principal em Antioquia, que cotizam na Bolsa de Valores da Colômbia e operam em diferentes países da América Latina. A metodologia consistiu em entrevistas em profundidade, baseadas em perguntas semiestruturadas. Os resultados mostram uma presença significativa dos elementos identificados no enquadramento proposto, nas atividades de inovação das organizações da amostra e nas áreas que tratam do processo e do acompanhamento que os encarregados da comunicação fazem na construção de uma cultura da inovação. Conclui-se que a participação dos profissionais da comunicação deve aumentar nos processos de inovação.

Para citar este artículo / to reference this article / para citar este artigo
Preciado-Hoyos, A. (2020). Marco propositivo de relaciones entre innovación colaborativa abierta y comunicación estratégica: aplicación a un grupo de empresas de origen antioqueño. Palabra Clave, 23(2), e2326. https://doi.org/10.5294 /pacla.2020.23.2.6

Recibido: 26/02/2019

Aprobado: 21/06/2019

Publicado: 06/03/2020

Financiado: esta pesquisa faz parte de uma mais ampla intitulada “Innovación colaborativa abierta y comunicación mediada por TIC en las empresas: un análisis desde las culturas latinoamericanas” (“Inovação colaborativa aberta e comunicação mediada pelas TIC nas empresas: uma análise a partir das culturas latino-americanas”), realizada no Centro de Pesquisas da Comunicação Corporativa e Organizacional da Universidad de La Sabana, com o apoio financeiro de recursos da Direção de Pesquisas da mesma universidade. Código COM-72-2016.

Nota: este artigo foi publicado pela primeira vez em 03/06/2020. Foi removido no mesmo dia, devido a correções e erros de impressão. Ele estará disponível novamente em 03/12/2020.

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Biografia do Autor

Angela Preciado-Hoyos, Universidad de La Sabana

Comunicadora Social - Periodista de la Universidad de Antioquia, Doctora en Comunicación de la Universidad de Navarra.

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