Marco propositivo de relaciones entre innovación colaborativa abierta y comunicación estratégica: aplicación a un grupo de empresas de origen antioqueño
DOI:
https://doi.org/10.5294/pacla.2020.23.2.6Keywords:
Open collaborative innovation, interest groups, strategic communication, innovation, enterprises, ColombiaAbstract
Purposive Framework of Relations between Open Collaborative Innovation and Strategic Communication: Application to a Group of Businesses from Antioquia
Enquadramento propositivo de relações entre inovação colaborativa aberta e comunicação estratégica: aplicação a um grupo de empresas de Antioquia, Colômbia
This article introduces from a strategic communication perspective, a purposive framework of elements that relate to each other in an open collaborative innovation process with stakeholders. The proposed framework was verified with a group of eight companies whose principal place of business is in Antioquia, are listed on the Colombian Stock Exchange, and operate in different Latin American countries. The method consisted of in-depth interviews with semi-structured questions. Results show that the elements identified in the proposed framework are significantly present in the sampled organizations’ innovation activities, the areas that oversee the process, and the support provided by communicators in building a culture of innovation. In conclusion, communication experts’ involvement in innovation should increase.
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Preciado-Hoyos, A. (2020). Marco propositivo de relaciones entre innovación colaborativa abierta y comunicación estratégica: aplicación a un grupo de empresas de origen antioqueño. Palabra Clave, 23(2), e2326. https://doi.org/10.5294/pacla.2020.23.2.6
Recibido: 26/02/2019
Aprobado: 21/06/2019
Publicado: 06/03/2020
Financiado: This research is part of a broader one entitled “Open Collaborative Innovation and ICT-Mediated Communication in Companies: An Analysis from Latin American Cultures” conducted by the Center for Corporate and Organizational Communication Research (Cicco), Universidad de La Sabana, and financed with resources from the Research Department at the same university. Code: COM-72-2016.
Note: This paper was published the first time in March 3, 2020. It was unplublished the same day due to corrections and erratums. It is again avaialble at March 12, 2020.
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