Analysis of the Most Discussed Television Programs on Twitter and their Relationship with the Traditional Audience in Spain

Authors

  • Jorge Gallardo-Camacho Author Universidad Camilo José Cela
  • Eva Lavín Author Univesidad Camilo José Cela
  • Paula Fernández-García Author Univesity of Oviedo

Keywords:

Television programs, televiewers, broadcasting, social networks, audience participation

Abstract

In this paper we analyze the most discussed television programs broadcast in Spain based on the number of users in Twitter (not comments). There were two objectives: to know which television programs are the most tweeted based on their genre and their time slots, and to observe if the most watched television programs are also the most tweeted. We use a quantitative methodology based on Spearman’s correlation and the Kappa coefficient from the data obtained during 30 days (150 observations). The data allows us to conclude that the most tweeted programs are tabloid talk shows and TV news magazines, reality shows and sporting events, and that 63.3% of the most tweeted programs are broadcast between 8:30 p.m. and 12 a.m. We have also noticed that if a television program is ranked in first place as the most watched that day or in its time slot, it has more probabilities tan others to be in the top-five commented programs on Twitter. We also believe that the results found in Spain can be generalized to other countries and audiovisual markets.

 

doi: 10.5294/pacla.2016.19.1.8

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Author Biographies

Jorge Gallardo-Camacho, Universidad Camilo José Cela

Jorge Gallardo-Camacho is an Associate Professor at the School of Communication in the University Camilo Jose Cela in Madrid, Spain. He has received the first National Award of Communication in Spain, has an MBA in TV Media and a Ph.D. with a doctoral thesis about YouTube. His research areas focus on the relationship between internet and television, the audience, new technologies in the classroom and the history of communication.

Eva Lavín, Univesidad Camilo José Cela

Eva Lavín-De las Heras is an Associate Lecturer at the School of Communication in the University Camilo Jose Cela in Madrid, Spain. She teaches the subject of Television Production and has developed her professional career for over 10 years as a producer. Her research area is linked to social networks and traditional media and her doctoral thesis is about the history of war correspondents.

Paula Fernández-García, Univesity of Oviedo

Paula Fernández-García is an Assistant Professor at the School of Psychology in the University of Oviedo. She carries out her teaching and research in the area of Methods for the Behavioral Sciences. Her main areas of research are robust statistical procedures for repeated measures designs, as randomized and hierarchical designs; Mixed Linear Models and Multilevel Models both marginal and conditional; missing data; quasi-experimental designs and analysis of research quality.

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Published

2015-11-24

How to Cite

Gallardo-Camacho, J., Lavín, E., & Fernández-García, P. (2015). Analysis of the Most Discussed Television Programs on Twitter and their Relationship with the Traditional Audience in Spain. Palabra Clave, 19(1), 185–210. Retrieved from https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/5907

Issue

Vol. 19 No. 1 (2016)

Section

Articles

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