The Paradoxical Centrality of Communication Theories: Debates and Prospective

Abstract

Two important issues have historically occupied much of the discussion in the field of communication: those relating to its constitution as a specific field of knowledge and theoretically pertaining to production, more commonly known as theories of communication. This article deals with collecting the major debates on these two issues as well as considers how the discussions about the specific nature of these theories occupy a paradoxical centrality. On the one hand, it has not terminated them, but on the other, its relevance is sidelined by favoring board skills in applied communication fields. We conclude by offering some prospects for new approaches to these existing issues in communication.