The Communication of Art Museums in Facebook: Comparison of Key International and Spanish Institutions

Authors

  • José Carlos Losada-Díaz Author Universidad de Murcia
  • Paul Capriotti Author

Keywords:

Strategic communication, public relations, social media, Facebook, museums, social museum, museum 2.0. (Source, Unesco Thesaurus).

Abstract

Social networks have reached a very significant presence in the communication of organizations and are changing the way they disseminate information and interact with their audiences. Museums are also using these communication platforms, approaching the idea of "social museum" or "Museum 2.0". In this sense, the main objective of this article is to evaluate the presence and activity on Facebook (the largest social network) of the most visited art museums in Spain and worldwide. The results of this paper indicate that Spanish museums are in a similar situation and, in some respects, better than international museums, although it is true that there is still ample room for improvement in the extent to which it is not exploring the capacity enough for dialogue of these technological tools.

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Author Biography

José Carlos Losada-Díaz, Universidad de Murcia

Doctor en ciencias de la comunicación por la Universidad Pontificia de Salamanca (UPSA). Es profesor titular de Comunicación Institucional y Corporativa de la Universidad de Murcia (UM). Es autor de varios libros -como Gestión de la Comunicación en la Organizaciones (Planeta, 2004)- y más de 30 artículos en revistas nacionales e internacionales. Es profesor de Posgrado en 6 países. Es consultor en activo en comunicación.

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Published

2015-04-06

How to Cite

Losada-Díaz, J. C., & Capriotti, P. (2015). The Communication of Art Museums in Facebook: Comparison of Key International and Spanish Institutions. Palabra Clave, 18(3). Retrieved from https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/5092

Issue

Vol. 18 No. 3 (2015)

Section

Articles

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