Business Models, Value Chains and Competencies in Media Markets. A Service System Perspective

Authors

  • Bernd W. Wirtz Author German University of Administrative Sciences Speyer

Keywords:

Media management, value chain, competencies, business models, revenues. (Source, Unesco Thesaurus)

Abstract

Business models, value chains and competencies are of paramount importance for the achievement of competitive advantages in media companies. In the field of media management researchers usually discuss these terms generically and isolated from each other. This paper focuses on an integrated management view of business models, value chains and competencies and analyzes these concepts in a media specific management context.

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How to Cite

Wirtz, B. W. (2014). Business Models, Value Chains and Competencies in Media Markets. A Service System Perspective. Palabra Clave, 17(4). Retrieved from https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/4729

Issue

Vol. 17 No. 4 (2014): Media Economics and Management Research: new trends, new perspectives

Section

Las teorías. Ubicando el campo de estudio

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