Development of the Audiovisual Market in Argentina: An Export Industry

Authors

  • Ethel Pis Diez Author Universidad Austral
  • Fausto García Author Universidad Austral

Keywords:

Television, television production, Argentina, globalization. (Source, Unesco Thesaurus).

Abstract

Television formats are presented as an appropriate field of study to understand the growing momentum in the television industry which is characterized by constant interaction between what is local and global, traditional and innovative. The purpose of this article is to present the results of a study on how international marketing of formats has changed content creation, production and distribution processes in the Argentine television market. The research revolves around the pragmatic knowledge of industry professionals, and focuses on the international market-entry strategies developed by Argentine media companies over the past twenty years.

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Author Biographies

Ethel Pis Diez, Universidad Austral

Profesora Titular de dedicación exclusiva de la Facultad de Comunicaciòn

 

 

Fausto García, Universidad Austral

Profesor Asociado de dedicación exclusiva del IAE Business School

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Published

2014-10-17

How to Cite

Pis Diez, E., & García, F. (2014). Development of the Audiovisual Market in Argentina: An Export Industry. Palabra Clave, 17(4). Retrieved from https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/4629

Issue

Vol. 17 No. 4 (2014): Media Economics and Management Research: new trends, new perspectives

Section

Los flujos: Mercados, dinámicas empresariales y usuarios

License

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