Mixed Research Methods Applied to the Gender Perspective in the Press

Authors

  • Francisco J. Caro-González Author Universidad de Sevilla
  • María del Mar García-Gordillo Author Universidad de Sevilla
  • Ofa Bezunartea-Valencia Author Universidad del País Vasco

Keywords:

Research methodology, gender studies, case studies, daily newspapers, qualitative research (Source, UNESCO Thesaurus).

Abstract

Mixed research methods are becoming more and more frequent in research and management consultancy. Their use is justified because they permit a greater understanding of the phenomena being examined. The purpose of this article is to explain and substantiate a methodology that allows for a holistic response to the question: Why don't women read newspapers? Framed by a multiple case study strategy, this methodology combines a variety of techniques, such as interviews, surveys and content analysis.

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Author Biography

María del Mar García-Gordillo, Universidad de Sevilla

Profesora Contratada Doctora (acreditada de titular), directora del Grupo de Investigación Estudio de medios para un Periodismo de Calidad adscrito al DEpartamento de Periodismo II de la Facultad de Comunicación de la Universidad de Sevilla.

Directora del Secretariado de Prácticas en Empresas y Empleo, Vicerrectorado de Transferencia Tecnológica, Universidad de Sevilla

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Published

2014-02-03

How to Cite

Caro-González, F. J., García-Gordillo, M. del M., & Bezunartea-Valencia, O. (2014). Mixed Research Methods Applied to the Gender Perspective in the Press. Palabra Clave, 17(3), 828–853. Retrieved from https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/3825

Issue

Vol. 17 No. 3 (2014)

Section

Articles

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