Contradictions between Real-time and Consolidated Audience Ratings: A Problem for Live Programming on Brazilian Television

Authors

  • Valdecir Becker Author Núcleo de Aplicações de Vídeo Digital, Universidade Federal da Paraíba

Keywords:

Audience measurement, television programming, Brazilian market (Source, UNESCO Thesaurus).

Abstract

This article offers a statistical comparison between real-time and consolidated audience ratings measured in São Paulo, Brazil's most important television market. Based on the need for information to make decisions on live programming, the article questions the validity of ratings measured in real time and notes that all real-time information is updated in consolidated ratings. The conclusion is that real-time ratings are not credible for policy decisions on live programming.

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Author Biography

Valdecir Becker, Núcleo de Aplicações de Vídeo Digital, Universidade Federal da Paraíba

Professor Adjunto, Universidade Federal da Paraíba.

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Published

2014-02-05

How to Cite

Becker, V. (2014). Contradictions between Real-time and Consolidated Audience Ratings: A Problem for Live Programming on Brazilian Television. Palabra Clave, 17(3), 717–748. Retrieved from https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/3788

Issue

Vol. 17 No. 3 (2014)

Section

Articles

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