Leadership in Public Relations and Communication Management. A Quantitative Analysis of Leadership Factors in the Industry in Spain

Authors

  • María de los Ángeles Moreno Author Universidad Rey Juan Carlos
  • Cristina Navarro Ruiz Author Universidad Rey Juan Carlos
  • María Luisa Humanes Author Universidad Rey Juan Carlos

Keywords:

Leadership, public relations, communication management, perceptions, strategies (Source, UNESCO Thesaurus).

Abstract

Leadership in public relations and communication management in Spain is analyzed in this paper. Following Meng and Berger's conceptual model (2011), the prerequisites and characteristics of outstanding leaders in communication are examined, as are their personal beliefs and perceptions about leadership, the major challenges facing Spanish leaders in public relations and communication management, and the strategies implemented to deal with those issues. This study is part of an international project developed in 23 countries by the Plank Center for Leadership in Public Relations at the University of Alabama. It was financed by Heyman Associates in New York and the IBM Corporation.

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Author Biography

Cristina Navarro Ruiz, Universidad Rey Juan Carlos

Profesora Visitante

Departamento Ciencias de la Comunicación 2

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Published

2014-02-14

How to Cite

Moreno, M. de los Ángeles, Navarro Ruiz, C., & Humanes, M. L. (2014). Leadership in Public Relations and Communication Management. A Quantitative Analysis of Leadership Factors in the Industry in Spain. Palabra Clave, 17(3), 946–978. Retrieved from https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/3377

Issue

Vol. 17 No. 3 (2014)

Section

Articles

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