Notes on the Cultural Fetish and Cinema

Abstract

Cultural phenomena, be they products of the cultural industry or of cultural management activities, evoke a series of imaginaries. As such, they act as fetishes in the form of merchandise. The article revisits this fetishism of cultural objects, cinema in particularly, looking in detail at some of the arguments raised by Adorno and Horkheimer on the culture industry. Therefore, in addition to clarifying certain aspects of the thinking of these theorists from Frankfurt, the authors propose a review of the profound nature of cinema as a cultural object.