Corporate Governance and Corporate Communication: What is the Role of Communication Managers in Spain?

Authors

  • Elena Gutiérrez-García Author Universidad de Navarra

Keywords:

Corporate communication, corporate governance, strategic management, Spain.

Abstract

Company managers have opened up their steering committees to the communication manager. However, it is a timid opening with major challenges. This paper analyzes the situation in Spain, reflecting on several recent academic studies in the field of corporate management and communication. There is a summary of the professional situation, along with several conclusions that are indicative of the major challenges to increased professionalization and academic thinking.

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Author Biography

Elena Gutiérrez-García, Universidad de Navarra

Doctora. Subidrectora, Facultad de Comunicación, Universidad de Navarra, España. egutierrez@unav.es

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How to Cite

Gutiérrez-García, E. (2010). Corporate Governance and Corporate Communication: What is the Role of Communication Managers in Spain?. Palabra Clave, 13(1). Retrieved from https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1640

Issue

Vol. 13 No. 1 (2010): Economía y gestión de medios

Section

Communicative realities

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