Representación del cambio climático en YouTube: un análisis cuantitativo de los vídeos más populares

Hilda Paola Muñoz-Pico; Bienvenido León Anguiano; Alberto Nahum García Martínez

doi:10.5294/pacla.2021.24.1.5

Authors

Hilda Paola Muñoz-Pico Author Universidad Internacional del Ecuador http://orcid.org/0000-0002-8280-5456
Bienvenido León Anguiano Author Universidad de Navarra http://orcid.org/0000-0001-8556-9367
Alberto Nahum García Martínez Author Universidad de Navarra http://orcid.org/0000-0002-4017-5791

DOI:

https://doi.org/10.5294/pacla.2021.24.1.5

Keywords:

Climate change, YouTube, politicized science, journalism, environment

Abstract

This article examines whether YouTube content on climate change allows for fresh communication initiatives with diverse voices and approaches, implying better information for citizens and involving them in taking the necessary steps to face the problem (consumption decisions, pushing politicians to adopt measures, among others), or amplifies the traditionally predominating voices in the media, such as politicians. This study explores climate change representation in the most popular videos on YouTube through content analysis. After reviewing a sample of 288 videos uploaded during October 2016-October 2017, we found that politicians, such as former US President Donald Trump, are the most quoted in YouTube videos on climate change, followed by journalists and scientists. Regarding video producers, the media hold a privileged popular position, as even other YouTubers reuse their contents totally or partially. Their messages intend to be informative with a speech focused on the consequences of climate change in developed countries. The content analysis results also show that, in the most popular YouTube videos on climate change, the information that helps to understand the processes implicated in environmental issues is pushed into the background by the prominence of the political situation. In conclusion, politicians, officials, or former officials prevail over expert voices, such as scientists, risking social debate and citizen participation in the actions to tackle climate change.

Para citar este artículo / to reference this article / para citar este artigo

Muñoz-Pico, H. P., León, B. y García, A. N. (2021). Representación del cambio climático en YouTube: un análisis cuantitativo de los vídeos más populares. Palabra Clave, 24(1), e2415. https://doi.org/10.5294/pacla.2021.24.1.5

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Author Biographies

Hilda Paola Muñoz-Pico, Universidad Internacional del Ecuador

Candidata al Doctorado en Comunicación por la Universidad de Navarra. En su investigación examina los factores que inciden en la popularidad del vídeo en línea de cambio climático. Máster en Gestión de Contenidos por la Universidad Austral, de Argentina, y Licenciada en Comunicación Social por la Universidad Central del Ecuador. Ha sido consultora en Comunicación e Incidencia en la Organización de las Naciones Unidas y periodista en los diarios Expreso, El Comercio y HOY, de Ecuador.

Bienvenido León Anguiano, Universidad de Navarra

Profesor Titular, Facultad de Comunicación.

Alberto Nahum García Martínez, Universidad de Navarra

Alberto Nahum García Martínez (Murcia, 1978) es Profesor Titular de Comunicación Audiovisual en la Universidad de Navarra. Autor de El cine de no-ficción en Martín Patino (2008), co-editor de Landscapes of the Self. The Cinema of Ross McElwee (2008) y editor de Emotions in Contemporary TV Series (Palgrave, 2016).

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