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Call for Papers 2024 - II
Artículos de investigación revisados por par doble ciego.
Call for Papers 2024 - I
Double-blind peer-reviewed research articles.
Public Relations in a World of Disinformation
We receive only the papers that will be part of the monograph “Public Relations in the World of Disinformation”. It is derived from the Congress of the Association of Public Relations Researchers.
The XVIII edition of the Congress of the Association of Researchers in Public Relations (AIRP) was held on June 12, 13 and 14 at the Ourense Campus of the University of Vigo (UVigo), in co-organization with the Department of Audiovisual Communication and Advertising, the research project FAKELOCAL: Map of Disinformation in the Autonomous Communities and Local Entities of Spain and its Digital Ecosystem (Ref. PID2021-124293OB-I00) and the Faculty of Education and Social Work of said university, under the title “Public Relations in the World of Disinformation”.
Since 2004, AIRP has organized the premier international conference on the academic research and professional practice of Public Relations. The conference has contributed to the academic and professional literature worldwide, and has promoted a significant expansion of this discipline. This edition aims to lay the epistemological foundations, from the perspective of Public Relations, to empirically discern the elements of encounter and disagreement between the essence and purpose of Public Relations and the professional current focused on institutional communication and community relations, along with social responsibility and activism, both in academia and in communication departments, agencies and consultancies around the world in a society marked by the phenomenon of misinformation. In any case, the main purpose of the congress does not preclude the submission and acceptance of papers focused on any of the multiple professional and academic aspects of Public Relations.
The subject can be approached from the different conceptions and prisms that this dichotomy between both concepts invites: the historical framework and evolution; the formative; the normative; the structural; the professional praxis in different countries; the strategic, tactical and instrumental; the ethical and deontological; the terminological, semantic, epistemological and conceptual (organizational culture; identity; corporate image and reputation; perceptions, attitudes and behaviors; trust and relationship; corporate brand; audiences and stakeholders; etc.) or the professional profile of the communication function. ) or the professional profile of the communication function.
The specific theme of this year's congress was “Public Relations in the World of Disinformation”, although relatively few papers focused on disinformation. Since for AIRP what is really important is public relations and disinformation is the current context in which they coexist, we have not applied a mandatory filter to address this factor. However, if we see that we find it difficult to argue the reduction of proposals to be finally published, we could still claim a greater or lesser adequacy to the world of disinformation.
Film, Documentary and Transmedia: Theoretical and Practical Approaches to Audiovisual Content
The monograph explores various facets of contemporary cinema and documentary, ranging from the evolution of specific genres to analyzing distribution platforms. The articles investigate how new technologies and innovative narratives are transforming audiovisual content production, distribution, and consumption. Through case studies and methodological analysis, topics such as immersive journalism in 360º video, the adaptation of Aristotelian theory applied to modern cinema, and the impact of digital platforms on university film festivals are addressed. In addition, it examines the relationship between isolation and sociability in film consumption by young people, the use of performative documentaries to explore artistic identity, and transmedia dynamics in the Marvel universe. Chapters also include studies on enunciative strategies in Spanish nonfiction cinema and the representation of collective action, as well as analyses of the contemplative gaze in Bresson's cinema and gender dialectics in Spanish cinema. This body of research offers a comprehensive view of audiovisual' transformations since the 1960s. It also analyzes current trends in the audiovisual field, highlighting the intersection between technology, narrative, and society.
Subjects: Film Narrative, Enunciation in Film, Film Analysis, Film Distribution Platforms and Modes, Consumption and Sociability in the Digital Age, Journalism and Immersive Documentary, Transmedia Narratives.
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