Attack in the Form of Defense? Populist Anti-media Tactics to Avoid Being Blamed

Rui Alexandre Sousa da Costa Novais; Ângela Maria Teixiera Leite

doi:10.5294/pacla.2024.27.4.7

Autores/as

Rui Alexandre Sousa da Costa Novais Autor/a Universidade Católica Portuguesa https://orcid.org/0000-0002-0282-7234
Ângela Maria Teixiera Leite Autor/a Universidade Católica Portuguesa https://orcid.org/0000-0003-0560-1756

DOI:

https://doi.org/10.5294/pacla.2024.27.4.7

Palabras clave:

Comunicación política populista de derechas, evasión de culpas, estrategias discursivas defensivas anticipativas y reactivas, antielitismo, ataques contra la prensa

Resumen

En el presente artículo, se explora la relación entre la culpa y el populismo mediante el análisis de las estrategias de comunicación defensivas que emplean los líderes populistas de derecha en sus ataques contra los medios. El estudio se enfoca en Jair Bolsonaro y concluye que el expresidente hizo uso de diferentes estrategias para evadir su responsabilidad por los resultados negativos, a la vez que culpaba a los medios como uno de sus blancos favoritos. El estudio explorativo se basa en el análisis cualitativo del discurso de las narrativas presidenciales a fin de arrojar luz sobre la naturaleza paradójica de estas estrategias defensivas. Los resultados demuestran que el estilo político de Bolsonaro implicaba la neutralización preventiva de las críticas de los medios y la reacción negativa ante cualquier cubrimiento que contradijera su versión de los hechos y socavara su autoridad.

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