Trump 2016: presidente eleito graças às redes sociais?
Palavras-chave:
Cambridge Analytica, comunicação política, Facebook, internet, redes sociais, Trump, TwitterResumo
O uso da internet e das redes sociais, especialmente o Twitter e o Facebook, foi indicado como um dos fatores que contribuiu para o triunfo de Donald Trump nas eleições presidenciais de 2016 nos Estados Unidos. Neste artigo, apresenta-se uma descrição de como o candidato republicano utilizou essas redes e quais foram suas estratégias digitais, segundo o acompanhamento direto da campanha e a revisão de informações jornalísticas, bem como a análise das pesquisas acadêmicas realizadas até o momento. Com base nessa revisão, pode-se concluir que as redes sociais desempenharam um papel de destaque em tais eleições, ampliando seu poder de influência com respeito às eleições anteriores de 2008 e 2012, quando Obama já havia feito um uso extensivo delas e Trump se beneficiou mais do que Hillary Clinton na hora de utilizar as redes para mobilizar seu público prioritário, desmotivar a audiência da candidata rival e lançar suas mensagens, o que constituiu uma parte importante da sua vitória. No entanto, conclui-se também que não é possível afirmar que as redes foram, por si só, o motivo principal da vitória do republicano, já que é possível encontrar em seu triunfo outras razões de fundo vinculadas ao contexto político-social no qual ocorreram essas eleições.Downloads
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