As estratégias promocionais de Taylor Swift nas redes sociais. Evolução entre os álbuns Reputation (2017) e Midnights (2022)
DOI:
https://doi.org/10.5294/pacla.2025.28.3.3Palavras-chave:
Taylor Swift, social media, engagement, fandom, community managerResumo
Este artigo analisa a promoção através das redes sociais do sexto e décimo álbuns de Taylor Swift, uma das cantoras e compositoras mais transcendentes do século atual. Através da análise das diferentes técnicas utilizadas nas redes sociais, confirma-se que estas se converteram nos principais canais de comunicação e promoção dos artistas da indústria musical. Tanto Taylor Swift como a sua equipa interna recorrem ao X, ao Instagram e ao TikTok para que o seu trabalho seja notado por um maior número de utilizadores, mas, por motivos pessoais e sociais, a forma de atingir esse objetivo tem mudado nos últimos anos. A publicação de Reputation, em 2017, e Midnights, em 2022, marcam dois pontos de viragem na sua carreira profissional e mostram as mudanças que ocorreram na sua estratégia promocional nas redes.
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Copyright (c) 2025 Sandra Pérez-Sánchez, Javier Trabadela-Robles
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