Redes sociales e influencia en la salud de los jóvenes: un estudio sobre las actitudes de bronceado y fotoprotección en España

Lara Jiménez-Sánchez; Ángeles Moreno; María Cristina Fuentes-Lara

doi:10.5294/pacla.2025.28.s1.1x

Autores

Lara Jiménez-Sánchez Autor Universidade Rei Juan Carlos https://orcid.org/0009-0009-6342-6117
Ángeles Moreno Autor Universidad Rey Juan Carlos https://orcid.org/0000-0002-0777-2957
María Cristina Fuentes-Lara Autor Universidade Rei Juan Carlos https://orcid.org/0000-0003-3198-7701

DOI:

https://doi.org/10.5294/pacla.2025.28.s1.1x

Palavras-chave:

Alfabetização midiática, desinformação, redes sociais, TikTok, Instagram

Resumo

Na Espanha, a juventude universitária é um grupo vulnerável ao câncer de pele devido a seus frequentes comportamentos de risco. No contexto atual, em que as redes sociais facilitam a disseminação de conteúdo enganoso, as relações públicas desempenham papel crucial na luta contra a desinformação sobre saúde por meio de estratégias de comunicação eficazes e da disseminação de informações verdadeiras. O objetivo deste estudo é explorar a influência da mídia social nas atitudes em relação ao bronzeamento artificial e à proteção solar entre os jovens. Conhecer as atitudes e as redes sociais de influência fornece informações valiosas para adaptar as estratégias nessas plataformas e realizar uma comunicação mais eficaz. Foram analisadas as respostas de um questionário aplicado a 493 alunos de universidades espanholas entre outubro de 2022 e março de 2023. Os resultados indicam que os estudantes universitários espanhóis têm algum conhecimento sobre fotoproteção; no entanto, eles têm atitudes favoráveis em relação à fotoexposição e demonstram rejeição ao uso de protetor solar. O Instagram e o TikTok são as principais plataformas em que os estudantes visualizaram a maior parte do conteúdo relacionado ao bronzeamento e aos riscos da exposição ao sol. Por isso, por meio dessas plataformas, os órgãos especializados na prevenção do câncer de pele deveriam abordar as barreiras ao uso de protetor solar entre os jovens e continuar a aumentar a conscientização sobre os perigos da exposição ao sol e do bronzeamento artificial.

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