Influência das atitudes implícitas e explícitas na seleção de notícias e na orientação política: um estudo dos jornais colombianos

Autores

DOI:

https://doi.org/10.5294/pacla.2023.26.3.7

Palavras-chave:

Atitudes explícitas, atitudes implícitas, exposição seletiva, marcas de mídia de notícias, viés de confirmação

Resumo

Neste estudo, são examinados os padrões de seleção de notícias como uma função das atitudes implícitas e explícitas com relação às marcas da mídia de notícias, além da forma como a orientação política das pessoas modula essas atitudes. Em um experimento com 126 estudantes universitários (56 mulheres) com idades entre 17 e 41 anos, examinamos a escolha de manchetes atribuídas aos jornais colombianos El Tiempo e El Espectador usando uma tarefa de escolha forçada. Foram medidas as atitudes implícitas e explícitas quanto às marcas, à frequência de consulta, à orientação política e à mudança de atitudes após a apresentação de um artigo de intervenção que explicava o fenômeno do viés de confirmação. Os resultados indicam que as atitudes explícitas, mas não as implícitas, previram a escolha da manchete. A frequência de consultas previu a orientação política das pessoas, embora esse efeito tenha se dado por meio de atitudes explícitas. O artigo de intervenção mudou as atitudes explícitas, mas não as atitudes implícitas. Os participantes mostraram uma leve tendência política de esquerda e preferiram o conteúdo do jornal El Espectador, provavelmente devido ao viés de confirmação. Em conclusão, as atitudes explícitas influenciaram a escolha das manchetes, a frequência de consumo e a orientação política da amostra.

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Publicado

2023-08-24

Como Citar

Tamayo, R. M., Rodríguez-Zapata, D., & Parra, J. A. (2023). Influência das atitudes implícitas e explícitas na seleção de notícias e na orientação política: um estudo dos jornais colombianos. Palabra Clave, 26(3), e2637. https://doi.org/10.5294/pacla.2023.26.3.7

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