Influência das atitudes implícitas e explícitas na seleção de notícias e na orientação política: um estudo dos jornais colombianos
DOI:
https://doi.org/10.5294/pacla.2023.26.3.7Palavras-chave:
Atitudes explícitas, atitudes implícitas, exposição seletiva, marcas de mídia de notícias, viés de confirmaçãoResumo
Neste estudo, são examinados os padrões de seleção de notícias como uma função das atitudes implícitas e explícitas com relação às marcas da mídia de notícias, além da forma como a orientação política das pessoas modula essas atitudes. Em um experimento com 126 estudantes universitários (56 mulheres) com idades entre 17 e 41 anos, examinamos a escolha de manchetes atribuídas aos jornais colombianos El Tiempo e El Espectador usando uma tarefa de escolha forçada. Foram medidas as atitudes implícitas e explícitas quanto às marcas, à frequência de consulta, à orientação política e à mudança de atitudes após a apresentação de um artigo de intervenção que explicava o fenômeno do viés de confirmação. Os resultados indicam que as atitudes explícitas, mas não as implícitas, previram a escolha da manchete. A frequência de consultas previu a orientação política das pessoas, embora esse efeito tenha se dado por meio de atitudes explícitas. O artigo de intervenção mudou as atitudes explícitas, mas não as atitudes implícitas. Os participantes mostraram uma leve tendência política de esquerda e preferiram o conteúdo do jornal El Espectador, provavelmente devido ao viés de confirmação. Em conclusão, as atitudes explícitas influenciaram a escolha das manchetes, a frequência de consumo e a orientação política da amostra.
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