Connected in Print: Selecciones del Reader’s Digest, U.S. Cultural Relations, and the Construction of a Global Middle Class, 1940-1960
DOI:
https://doi.org/10.5294/pacla.2019.22.4.7Palavras-chave:
Mídia, cultura de massa, mídia transnacional, classe média, Reader’s Digest, diplomacia cultural dos Estados Unidos.Resumo
Conectados en imprenta: Selecciones del Reader’s Digest, relaciones culturales de Estados Unidos y la construcción de una clase media global
Conectados em publicação: Seleções do Reader’s Digest, relações culturais dos Estados Unidos e a construção de uma classe média global
Este artigo traça as origens das edições globais de Reader’s Digest e, em particular, sua popular versão latino-americana, Seleções do Reader’s Digest, considerada uma janela para o governo transnacional e as iniciativas da mídia para criar uma “classe média global”. Argumenta-se que a revista, em vez de simplesmente idealizar a vida nos Estados Unidos, afirma que os leitores poderiam usar a mídia para ingressar em uma comunidade imaginada de “profissionais” e “pessoas livres” com ideias semelhantes a nível mundial. Por meio de documentos dos Arquivos Nacionais dos Estados Unidos, da revista e de várias outras fontes de imprensa, são reveladas as conexões entre a primeira revista americana de consumo verdadeiramente global e o projeto geopolítico dos Estados Unidos. Em primeiro lugar, descrevem-se a relação entre o lançamento da edição latino-americana do Reader’s Digest e as iniciativas da campanha cultural dos EUA durante a segunda guerra mundial; em segundo lugar, examina-se o conteúdo da revista, ilustrando como a noção de conexão global foi representada em suas páginas. Juntas, essas seções mostram como a mídia transnacional não apenas normalizou a noção de uma classe média justa, mas também narraram a globalidade desse grupo, buscando envolver o leitor em seu escopo.
To reference this paper / para citar este artículo / para citar este artigo
Ubelaker Andrade, L. (2019). Connected in print: Selecciones del Reader’s Digest, U.S. cultural relations, and the construction of a global middle class. Palabra Clave, 22(4), e2247. DOI: https://doi.org/10.5294/pacla.2019.22.4.7
Recibido: 01/03/2019
Aceptado: 08/06/2019
Publicado en línea: 02/10/2019
* This article stems from the authors dissertation research (though she wrote the article independent from the dissertation), which was financed by the Social Science Research Council, Mellon Mays Foundation, and Fulbright.
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Referências
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