An Approach to Defining the Identity of a Media Fan

Javier Lozano Delmar; Juan F. Plaza; Milagrosa Sánchez

doi:10.5294/pacla.2020.23.2.3

Autores

Javier Lozano Delmar Autor Universidad Loyola Andalucía http://orcid.org/0000-0002-0974-1118
Juan F. Plaza Autor Universidad Loyola Andalucía http://orcid.org/0000-0002-7741-088X
Milagrosa Sánchez Autor Universidad Loyola Andalucía http://orcid.org/0000-0002-7387-9971

DOI:

https://doi.org/10.5294/pacla.2020.23.2.3

Palavras-chave:

Estudos de fandom, fãs, estudos de televisão e cinema, estudos de recepção, estudos de audiência, validação, questionário, identidade fã

Resumo

Aproximación a la definición de la identidad del espectador fan

Abordagem para a definição da identidade de um fã espectador

Este estudo baseia-se em uma amostra espanhola de espectadores de ficção audiovisual que tem como objetivo tentar compreender os comportamentos associados à identidade dos fãs. Uma metodologia quantitativa foi utilizada para explorar quais são as características dos espectadores que se autodefinem como fãs, bem como a existência de diferenças de acordo com as diversas variáveis sociodemográficas. Para isso, o Questionário de Identidade Fã foi desenvolvido e validado por meio de uma análise fatorial exploratória e confirmatória. Os resultados confirmam quatro comportamentos associados ao espectador fã que, trabalhando juntos, podem explicar e definir a identidade fã no consumo de conteúdo audiovisual fictício na Espanha: experiência, conhecimento, colecionismo e visualização. Além disso, o estudo mostra que os espectadores que se definem a si mesmos como fãs obtêm valores mais altos nessa escala. Levando em conta os espectadores fãs, não foram encontradas diferenças significativas na média do Questionário de Identidade Fã com base no sexo, idade, profissão e nível de estudos; portanto, podemos concluir que a identidade fã é observada na amostra espanhola, independentemente das características sociodemográficas mencionadas.

Para citar este artículo / to reference this article / para citar este artigo

Lozano, J., Plaza, J. F. & Sánchez, M. (2020). An approach to defining the identity of a media fan. Palabra Clave, 23(2), e2323. https://doi.org/10.5294/pacla.2020.23.2.3

Recibido: 13/02/2019

Aceptado: 10/06/2019

Publicado: 03/02/2020

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