Rol de las relaciones públicas en los destinos turísticos que sufren atentados terroristas: análisis de la comunicación de crisis realizada en Londres, Mánchester y París tras los atentados de 2017
DOI:
https://doi.org/10.5294/pacla.2021.24.1.6Palabras clave:
Relaciones públicas, organizaciones de marketing de los destinos, redes sociales, gestión de crisis, terrorismo, Europa, comunicación, comunicación de crisisResumen
Los atentados terroristas suponen crisis para los destinos turísticos. Por ello, el objetivo de este artículo es verificar cómo las Organizaciones de Marketing de los Destinos de Londres, Manchester y París (OMDs) gestionaron dicha crisis durante y después de los atentados en 2017, desde una perspectiva de las Relaciones Públicas. Para ello, se realizó un análisis de contenido de los tuits publicados en las cuentas oficiales de los destinos a lo largo de 30 días tras los atentados terroristas. Los resultados muestran que las 3 OMDs centraron sus esfuerzos comunicativos en la difusión de contenidos de promoción turística para gestionar la crisis, pero comunicaron poco o nada lo ocurrido en el atentado. Asimismo, las Organizaciones de Marketing de los Destinos apostaron por imágenes fijas y textos como recursos de información para difundir sus contenidos.
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Huertas, A., Oliveira, A. y Balagué López, N. (2021). Rol de las relaciones públicas en los destinos turísticos que sufren atentados terroristas: análisis de la comunicación de crisis realizada en Londres, Mánchester y París tras los atentados de 2017. Palabra Clave, 24(1), e2416. https://doi.org/10.5294/pacla.2021.24.1.6
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