Transmedia Literacy: Analyzing the Impact of The X-Files Transmedia Strategies

Daiana Sigiliano; Gabriela Borges

doi:10.5294/pacla.2019.22.2.3

Authors

Daiana Sigiliano Author Universidade Federal de Juiz de Fora http://orcid.org/0000-0002-5163-9926
Gabriela Borges Author Universidade Federal de Juiz de Fora

DOI:

https://doi.org/10.5294/pacla.2019.22.2.3

Keywords:

Transmedia literacy, television, The X-Files, Twitter, interacting audience

Abstract

Alfabetismo transmedia: un análisis de la repercusión de las estrategias transmedia de The X-Files

Transmedia literacy: uma análise do impacto das estratégias transmídiado Arquivo X

Based on the theoretical framework that transmedia literacy encourages public participation and critical understanding of fictional universes, for example, when navigating different platforms, correlating to the transmedia strategies with the main media, the interacting agent performs an attentive or polysemic reading of the fictional universe; this paper aims to analyze a number of Twitter posts made by interacting audience members of The X-Files during the launch of transmedia actions regarding the show’s 10^thseason. In this context, the tweets will help us to reflect on the concept of transmedia literacy and how it stimulates the public’s multilateralism. The conclusion is that transmedia action encourages learning through collaboration and critical understanding.

To reference this article / para citar este artículo / para citar este artigo

Sigiliano, D. & Borges, G. (2019). Transmedia Literacy: Analyzing the Impact of The X-Files Transmedia Strategies. Palabra Clave, 22(2), e2223. DOI: 10.5294/pacla.2019.22.2.3

Received: 02/02/2018

Accepted: 31/05/2018

Downloads

Download data is not yet available.

Author Biographies

Daiana Sigiliano, Universidade Federal de Juiz de Fora

Master in communication from the Federal University of Juiz de Fora. Member of the Research Group on Networks, Immersive Environments and Languages (UFJF) and researcher of the Ibero-American Observatory of Television Fiction

Gabriela Borges, Universidade Federal de Juiz de Fora

Master and PhD in Communication and Semiotics at PUC-SP, with internships at Autonomous Universities in Barcelona, Dublin Trinity College and Algarve, researcher at the Ibero-American Observatory of Television Fiction.Professor and coordinator of the Graduate Program in Communication at UFJF. Member of the Euro-American Rede of Media Literacy ALFAMED, being the co-coordinator of the Brazilian team.

References

Bennett, T. (2014). Showrunners: the art of running a TV show. London: Titan Books.

Borges, G. et al (2017). Fãs de Liberdade, Liberdade: curadoria e remixagem na social TV. En Vassallo de Lopes, M. I. (Ed.), Por uma teoria de fãs da ficção televisiva brasileira II: práticas de fãs no ambiente da cultura participativa (pp.93-135). Porto Alegre: Sulina.

Borges, G.; Sigiliano, D. (2016). Television dialogues in Brazilian fiction: Between production and consumption. Applied Technologies and Innovations, 12(2), 54-68. Available at: https://goo.gl/wVgFgD

Ciastellardi, M.; Di Rosario, G. (2015). Transmedia Literacy: A Premise. International Journal of Transmedia Literacy, 1, 7-16. Recuperado de

Dom, P. (9 de Julio de 2017). Bill Hastings The search for the zone website exists [entrada de blog]. Available at http://welcometotwinpeaks.com/news/the-search-for-the-zone/.

Evans, E. (2011). Transmedia Television: Audiences, new media and daily life. New York: Routledge.

Fechine, Y. (2016). TV Social, práticas interacionais e modos de presença: contribuição para a delimitação do conceito. XXV Encontro Anual da Compós, (1), 1-14. Available at https://goo.gl/EcNpXn.

Figueredo, V. L. F. (2010). Narrativas Migrantes: Literatura, Roteiro e Cinema. Rio de Janeiro: PUC-Rio/7Letras.

Herr-Stephenson, B.; Alper, M.; Reilly, E. (2013). T is for Transmedia: Learning Through Transmedia Play. Los Angeles and New York, USC Annenberg Innovation Lab and The Joan Ganz Cooney Center at Sesame Workshop. Available at https://goo.gl/iLSRXg.

Jenkins, H. (2008). Cultura da convergência. São Paulo: Aleph.

Jenkins, H. (8 de março de 2013). T is for Transmedia.... Confessions of an aca-fan [entrada de blog]. Available at https://goo.gl/R7u7fR.

Jenkins, H.; Green, J.; Ford, S. (2014). Cultura da Conexão - Criando Valor e Significado por Meio da Mídia Propagável. São Paulo: Aleph.

Johnson, S. (2012). Tudo que é ruim é bom para você: como os games e a TV nos tornam mais inteligentes. Rio de Janeiro: Zahar.

Jost, F. (2011). Novos comportamentos para antigas mídias ou antigos comportamentos para novas mídias?. Revista Matrizes, 4 (2), 93-109. Available at https://goo.gl/diZESD.

Kinder, M. (1991). Playing with power in movies, television, and vídeo games: from Muppet Babies to Teenage Mutant Ninja Turtles. Berkeley: University California.

Livingstone, S. (2004). What is media literacy?. Intermedia, 32 (3), 18-20. Available at https://goo.gl/QqWzFj.

Lotz, A. (2007). The Television Will Be Revolutionized. New York: New York University Press.

Mittell, J. (2015). Complex TV: The Poetics of Contemporary Television Storytelling. New York: NYU Press.

Navarro, V. (2010). Os Sentidos da convergência: Entrevista com Henry Jenkins. Revista Contracampo, 21, 2-25. Available at https://goo.gl/cZccjw.

Potter, J. (2010). The State of Media Literacy. Journal of Broadcasting & Electronic Media. 54 (4), 675-696. Available at https://goo.gl/UWDdba.

Rose, F. (2011). The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories. New York: W W Norton & Company.

Rosenbaum, J. E., Beentjes, J. W. J.; Konig, R. P. (2016). Mapping Media Literacy: Key concepts and future directions. Journal Annals of the International Communication Association, 32, 313-353, Available at https://goo.gl/XayJjt.

Scolari, C. A. (2016). Transmedia Literacy: Informal Learning Strategies And Media Skills in the New Ecology of Communication. Revista Telos - Cuadernos de Comunicación e Innovación, (103), 1-9. Recuperado de https://goo.gl/1KtnZD. Available at 01/08/2017.

Sigiliano, D.; Borges, G. (2016). O diálogo entre a complexidade narrativa e a social TV no projeto XFRewatch da série The X-Files. En XXV Encontro Anual da Compós, , 1, 1-16. Available at https://goo.gl/gcbWc6.

Sigiliano, D.; Borges, G. (2017). The X-Files: uma análise das estratégias de social TV do perfil @thexfiles. Comunicação, Mídia e Consumo, 13 (39), 1-22. Available at https://goo.gl/hpTGqt.