Tertiary Orality: An Organic Look to Digital Radio

Abstract

The growth and rapid appropriation of new technologies (mobile telephones, tablets, and personal computers) have generated a reconfiguration of radio media, which, in turn, has redefined a new habitat-based radio listening tertiary orality. Thus, and based on the proposals raised by Ong on secondary orality as a mode of consciousness, this study analyzes the way the tertiary orality is established as technology thought changing experience of listening to the radio web platforms. Returning to previous studies phenomenological tradition in the field of media ecology, this research is based on a phenomenological study based on interviews with digital radio listeners. These interviews were structured according to the four existentialism proposed by Van Manen: spatiality, temporality, relationality and corporality. From the analysis of these existentialism, three characteristics of tertiary orality such as liveliness, transcoding and aggressiveness are proposed.