The Audiovisual Medium as Socio-communicative: Towards a Performative Visual Anthropology

Abstract

Audiovisual resources as a vehicle of communication and representation of art applied to social research would foster a type of science that goes beyond mere scientific diagnostic at a glance. Making it possible, return the final packaging product in a simple and accessible language, and recognize, the main objective, the return on its findings to the social environment in which it was created as a way for dialectics and performative catalyst of social and communicative fact. In this paper we present, based on empirical studies in Spain and in Ecuador, the viability of audiovisual anthropology as a means to conduct a science involved with the collective, depicted favorable and social change.