La nueva frontera de los realities shows y de las estrategias multimedia

Abstract

This article approaches the avant-garde position adopted by the television in the dissemination of shows such as “Operación Triunfo” (literally: “triumph operation”) born in Spain and widely spread throughout multiple TV channels in various European and Latin American countries. The presence and penetration of these shows in the generalist, multi-thematic, and converging television models is analyzed, as well as their repercussion on other communication media: newspapers, magazines, radio stations, the recording world, merchandising, and so on. They are examined as the uppermost development of the reality shows and, above all, as the new frontier of a multimedia strategy arising from a television show.