Informar y comunicar a través de las nuevas tecnologías para crear cultura corporativa en la empresa

Abstract

Employees' informative necessities have not only to do with receiving objective information, but with how to communicate their enterprise's philosophy. Internal communication becomes then the ideal instrument to make know and understand the business purposes, while helping evolution towards the enterprise's culture. making sure that all of the organization's employees have already understood and made own the business mission. Besides, the new technologies have produced a fundamental change for workers in their way to communicate and to state relationships between one another. Through this research, intranet effectiveness has been proved in order to creating, accessing and distributing internal information, as well as to reinforce a corporative culture and knowledge management. In front of this new stage, communication in all directions (upward. downward, horizontal and transversal) becomes very important because it offers users not only to be information costumers, but also communication producers. Enterprises not only inform, but communicate.