El modelo de la "pirámide invertida" de la comunicación para el desarrollo humano

Authors

  • Daniel Fernando López Jiménez Author Universidad de La Sabana

Keywords:

alcohol and psychoactive substances consuming habits, public communication, communication for development.

Abstract

Communications for Development is the main subject of this work, based on a survey about alcohol and psychoactive substances consuming habits in High School students, taken from 11 small cities located around La Sabana University. This study lasted for about 18 months. It doesn’t only make evident a social and cultural problem, but also demonstrates the lack of effectiveness on actions and projects leaded by the National Government regarding this problem of public health. Such projects have been studied as a Political Communication shortage from the Public Communication scene. As a result, we formulate the “Inverted Communication Model for Development”, applicable to all of development factors in our country, such as Economics, Politics, Social and Cultural aspects, but specially, well-being.

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Author Biography

Daniel Fernando López Jiménez, Universidad de La Sabana

Comunicador social y periodista de la Universidad de La Sabana con master en Evaluación de Impacto ambiental del Instituto Superior de Investigaciones Ecológicas, especialista en Gerencia de proyectos de la Universidad Piloto de Colombia y especialista en Periodismo económico de la Universidad de La Sabana, donde actualmente ejerce como profesor de la asignatura Comunicación para el Desarrollo.

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How to Cite

López Jiménez, D. F. (2009). El modelo de la "pirámide invertida" de la comunicación para el desarrollo humano. Palabra Clave, 8. Retrieved from https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/414

Issue

Vol. 8 (2003): Persona, información y verdad

Section

Communicative realities

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