Value Drivers of the Digital Press with Pay per Content Strategies: A Case Analysis of the Financial Times, The Times and The World in Orbyt

Authors

  • Manuel Goyanes-Martínez Author Universidad Carlos III de Madrid

Keywords:

Press, Internet, content (Source, UNESCO Thesaurus).

Abstract

An analysis of value drivers has traditionally been absent from the core studies on value creation in Internet media. The purpose of this research is to shed a bit of light in this respect by analyzing three organizations with pay per content strategies: the Financial Times, The Times and The World in Orbyt.

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Author Biography

Manuel Goyanes-Martínez, Universidad Carlos III de Madrid

Investigador y Profesor de gestión de la Empresa Informativa de la Universidad Carlos III de Madrid

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Published

2013-09-23

How to Cite

Goyanes-Martínez, M. (2013). Value Drivers of the Digital Press with Pay per Content Strategies: A Case Analysis of the Financial Times, The Times and The World in Orbyt. Palabra Clave, 16(3), 873–910. Retrieved from https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/3542

Issue

Vol. 16 No. 3 (2013): Digital Communication

Section

Flows

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