Who are those Green Guys? Understanding Online Activism in Chile from a Communicational Perspective

Authors

  • Daniel Halpern Author Pontificia Universidad Católica de Chile
  • Andrés Rosenberg Author Pontificia Universidad Católica de Chile
  • Eduardo Arriagada Author Pontificia Universidad Católica de Chile

Keywords:

Chile, Internet, social survey, social change, mass media. (Source, UNES- CO Thesaurus).

Abstract

DOI: 10.5294/pacla.2013.16.3.3

The primary objective of this study is to understand how activists in Chile are using the Internet and social media to learn about large-scale environmental projects and to make their voices heard in this new scenario via Facebook groups on the subject, by watching videos on YouTube, and posting their opinions on these issues. Through a survey that represents the Chilean population of online users, the study provides a view of these activists, explaining the differences and similarities among those who use social media for such purposes. DOI: 10.5294/pacla.2013.16.3.3

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Author Biographies

Daniel Halpern, Pontificia Universidad Católica de Chile

Profesor Facultad de Comunicaciones

Pontificia Universidad Católica de Chile

Andrés Rosenberg, Pontificia Universidad Católica de Chile

Research assistant PUC

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Published

2013-09-11

How to Cite

Halpern, D., Rosenberg, A., & Arriagada, E. (2013). Who are those Green Guys? Understanding Online Activism in Chile from a Communicational Perspective. Palabra Clave, 16(3), 729–759. Retrieved from https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/3415

Issue

Vol. 16 No. 3 (2013): Digital Communication

Section

Interventions

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