A Methodological Proposal for Analyzing Television Fiction

Authors

  • Paula Hernández-García Author Universitat Autònoma de Barcelona
  • María Jesús Ruiz-Muñoz Author Universidad de Málaga
  • Núria Simelio-Solà Author Universitat Autònoma de Barcelona

Keywords:

television, Internet, audience, Spain (Source, UNESCO Thesaurus)

Abstract

The changes televised fiction has experienced in the context of media convergence are addressed in this paper, and a proposal is outlined for analyzing the mechanisms and strategies Spanish television chains use to disseminate and promote fictional products through the Internet.

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Author Biographies

Paula Hernández-García, Universitat Autònoma de Barcelona

Disfruta de una beca de Formación de Personal Docente e Investigador, otorgada por el Ministerio de Ciencia e Innovación del Gobierno de España, en el Departament de Periodisme i de Ciències de la Comunicació de la Universitat Autònoma de Barcelona.

María Jesús Ruiz-Muñoz, Universidad de Málaga

Profesora Ayudante Doctora del Departamento de Comunicación Audiovisual y Publicidad de la Universidad de Málaga.

Núria Simelio-Solà, Universitat Autònoma de Barcelona

Profesora Lectora del Departament de Periodisme i de Ciències de la Comunicació de la Universitat Autònoma de Barcelona.

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Published

2013-02-14

How to Cite

Hernández-García, P., Ruiz-Muñoz, M. J., & Simelio-Solà, N. (2013). A Methodological Proposal for Analyzing Television Fiction. Palabra Clave, 16(2), 449–469. Retrieved from https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/2588

Issue

Vol. 16 No. 2 (2013)

Section

Articles

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