Television and Concentration in Spain: The Mediaset and Atresmedia Duopoly

Authors

  • José Vicente García-Santamaría Author Universidad Carlos III

Keywords:

commercial television, audiovisual production, economic competition, cultural pluralism, Spain (Source, UNESCO Thesaurus)

Abstract

The recent takeover of Channel Cuatro by Telecinco and Channel La Sexta by Antena 3 has shaped a new audiovisual map in Spain, which has led to the creation of two large television platforms: Mediaset España and Atresmedia.  Between the two of them, they dominate 54% of the open audience and control 88% of advertising revenue.

Both these concentrations of media ownership can undermine the necessary pluralism in the media. They also have changed the entire television value chain and severely reduced competition in the audiovisual production markets and in the acquisition of rights to retransmit audiovisual content.

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Author Biography

José Vicente García-Santamaría, Universidad Carlos III

Profesor del departamento de periodismo y comunicación audiovisual Universidad Carlos III. Su campo de especialización es la economía de los media y del audiovisual. Es miembro de la Junta Directiva de la Asociación Española de Historiadores del Cine y pertenece a diferentes asociaciones (Ulepicc, AE-IC). Ha publicado artículos en las revistas Latina, Telos, Razón y Palabra, OBS, Zer, y colaborado en diferentes libros colectivos sobre cine, audiovisual e Internet

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Published

2013-05-17

How to Cite

García-Santamaría, J. V. (2013). Television and Concentration in Spain: The Mediaset and Atresmedia Duopoly. Palabra Clave, 16(2), 366–397. Retrieved from https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/2553

Issue

Vol. 16 No. 2 (2013)

Section

Articles

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