Similarities and Differences in Audiovisual Content Consumption Across Generations in Spain

Abstract

This study focuses on the variations and preferences in audiovisual consumption, based on a survey directed at the adult Spanish population, analyzing gender and age parameters using data from 1,007 responses. The findings were examined through the t of Student test and the chi-square test. The comparison between the age groups of 18-24 years and those over 65 years is particularly interesting, as both differences and similarities in audiovisual content consumption are detected. Fiction is shown to be priority content in the preferences of all users. News, although having a high percentage of preference among respondents, are heavily influenced by age, with significant differences observed between the younger and older age groups (18-24 and over 65), as well as in other audiovisual genres such as game shows, reality shows, art and culture programs, and cooking shows. The younger age groups in the study tend to consume audiovisual content mainly through mobile phones, although television remains the primary device for the rest of the groups. In general, the 25 to 34 year old age group exhibits an intermediate behavior in terms of audiovisual content and preferences, positioned between the younger age groups and the rest of the older viewers.