The Three-Sided Economic, Structural and Cultural Perspective of Advertisement

Authors

  • David Alameda-García Author Universidad Pontificia de Salamanca
  • Elena Fernández-Blanco Author Universidad Pontificia de Salamanca
  • Juan Benavides-Delgado Author Universidad Complutense de Madrid

Keywords:

Cultural Industry, advertisement, economy, advertisement sector.

Abstract

This research is intended to diagnose the Spanish advertisement sector, focusing on the media as such and how it contributes towards advancing Spanish society in its production and competitiveness, as well as on how it is globally understood within the frame of mass media. The study presents the mass media and economic perspective of the advertisement sector’s current circumstance; it also analyzes corporate activity, its consolidated business figures and human resources used.

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Author Biographies

David Alameda-García, Universidad Pontificia de Salamanca

Profesor Encargado de Cátedra

Elena Fernández-Blanco, Universidad Pontificia de Salamanca

Profesora Encargada de Cátedra

Juan Benavides-Delgado, Universidad Complutense de Madrid

Catedrático de Comunicación Audiovisual y Publicidad

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Published

2013-02-14

How to Cite

Alameda-García, D., Fernández-Blanco, E., & Benavides-Delgado, J. (2013). The Three-Sided Economic, Structural and Cultural Perspective of Advertisement. Palabra Clave, 16(1), 182–214. Retrieved from https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/2215

Issue

Vol. 16 No. 1 (2013)

Section

Articles

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