The power of framing in the political arena
DOI:
https://doi.org/10.5294/pacla.2023.26.3.10Keywords:
Framing, political communication, public opinion, social media, Ibero-AmericaAbstract
This review discusses Framing y política, edited by Carlos Muñiz, which compiles empirical studies on how media and political actors frame topics to shape public opinion in Ibero-America. It examines approaches like frame building and framing effects, with special attention to social media platforms like Twitter and Facebook. The book highlights strategic framing in political campaigns and addresses broader topics like corruption and public policy. It provides a valuable and rigorous regional contribution to political communication and framing studies.
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Muñis, C. (coord.) (2022). Framing y política. Aportaciones empíricas desde Iberoamérica. Tirant Humanidades. ISBN: 9788419071712.
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Copyright (c) 2023 Lorella Bellia Calderón
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