Television Soap Operas on a Global Scale

Authors

  • Mercedes Medina Author Universidad de Navarra
  • Leticia Barrón Author Universidad Panamericana

Keywords:

television soap operas, transnationalization, globalization, market, audio-visual culture.

Abstract

Transnationalization and globalization of the Latin American soap opera industry are examined in this article from an economic perspective, with a special emphasis on development of the industry in terms of production and distribution by the major exporters of this genre, and the industry’s influence on the emergence of new producers in other parts of the world, such as the United states and Europe.

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Author Biographies

Mercedes Medina, Universidad de Navarra

Doctora en Ciencias de la información. Profesora, Facultad de Comunicación Universidad de Navarra, España. mmedina@unav.es

Leticia Barrón, Universidad Panamericana

Doctora-investigadora. Universidad Panamericana, México.
lbarrond@up.edu.mx

How to Cite

Medina, M., & Barrón, L. (2010). Television Soap Operas on a Global Scale. Palabra Clave, 13(1). Retrieved from https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1635

Issue

Section

Media Economics and Management