Media economics research: Methodological Perspectives and areas for future development

Authors

  • Alan B. Albarran Author Sam Houston State University

Abstract

Este artículo ofrece un comentario, no un resumen exhaustivo, de las metodologías empleadas en la investigación sobre la economía de los medios, y discute la necesidad de incrementar y desarrollar mejores herramientas para el análisis y las aproximaciones a la investigación. Mientras el conocimiento en este campo tiende a evolucionar y a desarrollarse en Colombia y en otras regiones de Suramérica, probablemente varios de los esfuerzos hechos por académicos en otras partes del mundo puedan resultar beneficiosos para los investigadores en esta región de rápido crecimiento. Igualmente, la investigación completada por estudiosos colombianos, y los esfuerzos por desarrollar aproximaciones metodológicas hacia las necesidades específicas del estudio en la economía de los medios en Colombia y en otras naciones de Suramérica, contribuirán al beneficio de este campo.

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Author Biography

Alan B. Albarran, Sam Houston State University

Editor, International Journal on Media Management Professor and Chair Department of Radio, Television and Film University of North Texas. Ph. D. The Ohio State University, M. A., B.A. Marshall University. Research and teaching interests in the management and economics of the communication industries. Serves as Editor of the Journal of Media Economics and is the author of six books: Management of Electronic Media; Media Economics: Understanding Markets, Industries and Concepts; Global Media Economics, Understanding the Web: Social, Political and Economic Dimensions of the Internet; The Radio Broadcasting Industry, and Time and Media Markets. Dr. Albarran has given workshops and lectures in several countries including Spain, Italy, Germany, France, Sweden, Finland, the United Kingdom, Switzerland and Mexico. In the spring of 2005 he is scheduled to lecture in China for the first time. Dr. Albarran also serves as co-supervisor of North Texas Television (NTTV). Professional experience includes work at six radio and two television stations, as well as industry consulting. Previously served as a professor at Sam Houston State University and Southern Methodist University.

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How to Cite

Albarran, A. B. (2009). Media economics research: Methodological Perspectives and areas for future development. Palabra Clave, 13. Retrieved from https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1463

Issue

Vol. 13 (2005): El metadiscurso de los medios

Section

Communicative realities

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