Modeling the Marvel Everyfan: Agent Coulson and/as Transmedia Fan Culture

Authors

  • Suzanne Scott Author The University of Texas at Austin

Keywords:

Transmedia, fandom, franchising, gender, Marvel

Abstract

This article contends that the transmedia franchising model pioneered by the Marvel Cinematic Universe (MCU) has worked to structurally produce an industry-approved conception of an everyfan. This transmedia everyfan, modeled as an avid consumer, collector and completist, importantly privileges stereotypically male-dominated modes of fan engagement, and works to contain or circumvent the transformative textual work performed predominantly by female fans. Though a close (para)textual analysis, this article uses the character of S.H.I.E.L.D Agent Phil Coulson as an allegorical lens to consider how transmedia fan participation is constructed, valued, and gendered in our current franchise-heavy mediascape.

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Author Biography

Suzanne Scott, The University of Texas at Austin

Assistant Professor of Media Studies

Department of Radio-Television-Film

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Published

2017-10-05

How to Cite

Scott, S. (2017). Modeling the Marvel Everyfan: Agent Coulson and/as Transmedia Fan Culture. Palabra Clave, 20(4), 1072. Retrieved from https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1042

Issue

Vol. 20 No. 4 (2017): Fan Studies

Section

Articles

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