Brechas y oportunidades de género en la dirección de la comunicación en España
DOI:
https://doi.org/10.5294/pacla.2022.25.3.5Palabras clave:
Salario, comunicación, dirección de la comunicación, España, feminismo, género, techo de cristalResumen
En el ámbito de la comunicación, existe una mayoría de profesionales mujeres. Sin embargo, su situación en la profesión es desigual. Esta desigualdad va en contra del propio desarrollo de valores en las sociedades y de la necesaria legitimidad de las empresas y organizaciones. Las discrepancias por cuestión de género que perduran en la profesión incluyen diferencias al contratar, así como en los salarios y los ascensos. Esto es lo que muestran los estudios cuantitativos y cualitativos de los últimos años, específicamente en temas como la brecha salarial, el techo de cristal, los bajos salarios y la falta de mujeres en puestos altos de dirección, como chief executive officer (CEO) y de dirección corporativa. El objetivo de este trabajo es analizar empíricamente las diferencias por razones de género que se producen en la profesión de dirección de comunicación en España. Así, se plantean problemas de género identificados por trabajos previos, pero que nunca han sido objeto de estudio sistemático y global en España. Estos problemas se concretan en cuatro: la denominada feminización de la profesión, la discriminación salarial, el techo de cristal y factores externos a la organización donde se trabaja. Para ello, se analizan estadísticamente datos basados en dos grupos de encuestas a profesionales y se observa que, efectivamente, todos estos problemas también afectan a la profesión en España.
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